About +234
ABOUT +234
Always Remember Who You Are.
+234 is a Nigerian-inspired streetwear brand built on culture, identity, and self-expression. We create clothing rooted in where we're from and designed for where we're going.
Inspired by Nigerian heritage and the experiences of the African diaspora, +234 exists to bring a piece of home wherever life takes you. Our collections draw from the culture, people, places, and stories that shape us, reimagining them through a contemporary streetwear lens.
Because culture isn't something you leave behind. It's something you carry with you.
OUR STORY
+234 was born in 2020 from a desire to reconnect with home.
Having grown up between Nigeria and the United States, our founder, Funto Adeyemo, understood what it meant to experience a sense of distance from the culture that shaped her. As the world became increasingly disconnected during the pandemic, that feeling sparked an idea: create something that would make people feel closer to home, regardless of where they were in the world.
What started as an idea became a clothing brand with a bigger purpose.
In 2022, +234 officially launched with a simple vision: to create clothing that celebrates Nigerian identity while giving the culture a place in the global fashion conversation.
Since then, we've grown from a small, independently funded project into a community-driven brand, reaching customers across the world and finding our way into the wardrobes of athletes, creatives, entertainers, and members of the Nigerian diaspora.
MORE THAN CLOTHING
We believe clothing is one of the most personal ways to express who you are and where you come from.
For us, +234 is about more than putting Nigerian-inspired designs on a T-shirt. It's about creating pieces that tell stories, spark conversations, and give people a way to express their connection to Nigerian culture.
Whether you're in Lagos, London, New York, or anywhere in between, you should never have to compromise on the parts of yourself that make you who you are.
We want our pieces to feel just as at home on the streets of Lagos as they do anywhere else in the world.
OUR COMMUNITY
At the heart of +234 is a community connected by culture, creativity, and a shared sense of identity.
From everyday individuals to professional athletes, musicians, entertainers, and creatives, our community represents the many different ways Nigerian culture continues to influence the world.
We're proud to see our pieces worn and represented across different industries, countries, and communities. But beyond the visibility, what matters most is the connection behind every purchase, every story, and every person who chooses to represent +234.
You don't just wear the number. You represent what it means.
OUR PHILOSOPHY
Always Remember Who You Are.
Wherever life takes you, never lose sight of where you come from.
Your identity is your story. Your culture is your foundation. And your heritage is something worth celebrating.
+234 is our way of making sure that story continues to be told.
Welcome to +234
Take a piece of home with you.